So you are loving being a portrait photographer...
You are an established photography business with a great portfolio and a good sized client base.
But you aren’t sure of how to make the switch to in-person sales.
In fact, you’re starting to get pretty overwhelmed because you know you need to make the leap to being more profitable and you have heard that IPS is the best way to do it, but you just aren’t sure you are ready or know where to start. You don’t like the idea of feeling like a salesman for your clients and you don’t want to make it confusing for them or a ton of more work for you.
Nodding along so far? Then I’m so glad you’re here, because you’re definitely in the right place.
You're Not Alone
DOES THIS SOUND LIKE YOU?
You believe you haven’t made the leap to IPS or become very profitable because you don’t think there are clients that want to spend that kind of money on photos, but you don’t actually have any evidence to support you on that.
You really want to price yourself profitably, and you’ve even took some guesses on higher prices but it still hasn’t helped you find higher end clients or become more profitable the way you hoped it would.
You’ve been Googling and asking in photographer groups for tips but it hasn’t really gotten you anywhere. Actually, it’s just been a pretty big waste of time and a huge frustration to see all the conflicting and complicated recommendations.
You hate the idea of being like a used car salesman. You hate trying to sell and feel like clients will hate it too.
You aren’t sure you are good enough to charge higher prices because you don’t feel you can compare to others you see on IG, right?
You spend hours browsing your competitors on Instagram, and deep down, it makes you feel like you aren’t good enough.
You have tried to elevate your client experience from beginning to end, but you know it could be better and do more to connect with your dream clients.
You have so many sessions and are busy every nice weather evening and weekend. You are constantly staying up late at night trying to get all the images edited and galleries emailed. But yet you are still struggling to financially provide for your family. It makes you feel defeated every time you think about it... you didn’t think it would be like this when you got into photography.
And at the end of the day, all you really want is to learn a super simple in-person sales approach to help you be more profitable. You see other photographers living this every single day, and you’re frustrated that it’s not your reality yet.
Believe me when I say I get it… because I’ve been exactly where you are right now.
The thing is, I’ve been a successful and profitable IPS photographer with consistent 4-figure sales for over 8 years, even though I thought there weren’t clients that would want to spend that kind of money on photos in my area.
So I can tell you without a doubt...
It’s not that there aren’t higher end clients in your area. And it isn’t because you aren’t good enough to charge 4-figure prices.
So… what is it?
Why haven’t you made the switch to being a profitable photographer with an easy approach to IPS?
Before we get into that, I think it’s time for some good news.
WHAT IF I TOLD YOU THERE WAS A BETTER WAY?
You can have a simple IPS method while still being profitable without confusing and frustrating your clients, and yourself. And without feeling like a shady salesman with your clients.
You can learn an IPS approach to help you be more profitable even if you don’t think clients will book you at higher prices.
Just imagine what that would actually be like:
To have clients inquire about your pricing and book immediately.
To have clients choose large artwork and be so excited that they send you photos of it up in their homes.
To update your books and see the amount of profit you are easily bringing in.
To have more time with your family and friends because you can work less while making more.
To realize you ARE good enough because clients are continually rebooking and referring you.
All of that CAN be your reality thanks to Super Simple IPS–my proven method that will put your in-person sales sessions on autopilot and help your clients get what they want, all while you make 4-figure sales with every session.
This method can only be found inside of…
SUPER SIMPLE IPS
Super Simple IPS is a 2 month group coaching program for portrait photographers that are ready to ditch their all-inclusive pricing structure for good and finally be profitable while delivering exactly what their clients want.
Super Simple IPS is the missing link that will help you confidently make the leap to IPS. You get access to my proven method that will put your in-person sales sessions on autopilot, and all of the tools, strategies, accountability, AND support that you need to make your dream a reality.
Hi, I 'm Shanna
Who am I to teach you how to make the leap to being an IPS photographer?
I used to be in the same place you are...fearful of change, frustrated with my bookings and finances, and getting nowhere trying to be profitable and sustainable in my portrait photography business.
I spent months and more money than I can count doing allllll the things… Donating to private school or other organization’s auctions. Leaving business cards or asking about displaying artwork at OB offices, hospitals, ultrasound businesses, baby stores, etc. I would book mini session events back to back and as many as possible. I would have discounts and sales regularly hoping to bring in more clients... you name it, I tried it.
Then I decided to dig into my past to make a big change… I’m a business marketing major and I managed retail stores for a Fortune 500 company for over a decade before becoming a photographer. I knew the ins and outs of running a profitable business and the psychology behind the marketing. I just needed to apply it to my photography business. In reality, running a business is pretty consistent across the board, no matter the industry.
I’ve taken everything that I learned in school and in my past career, applied it to my photography business, and made changes as I went, to perfect my method. I knew that my ideal clients wanted the highest level of customer service, which I also perfected in my years in retail. I knew that my work sold itself and that I didn’t need to be super sales focused in my IPS sessions. I took it all and put it into Super Simple IPS, because it’s exactly what I needed when I decided to pivot to IPS and take that next step to running a sustainable business, contributing to my household, and ensuring I had more time with my family.
My goal is to help as many portrait photographers as possible fast-forward through the junk by simply focusing on what works.
Super Simple IPS would have saved me SO MUCH time and energy. I can’t wait for it to do the same for you.
It’s my mission to help you get testimonials just like these:
“I splurged and had newborn pics done and I am in awe of how amazing they came out. Having just doubled our family size it was hard to make the financial commitment but I literally cried when I saw the pictures the first time. I have zero regrets about the money. Our little munchkins are changing so fast and Shanna captured their sweetness when it was still so fresh and new and the pictures will forever remind me of the magical and overwhelming time of our life when we became parents. She checks all the boxes, not just a good photographer but a professional business owner who has created a well-oiled machine. This gal knows what she's doing...down to every little detail! You 100% get what you pay for and more! I swoon over these pics - especially the ones of my photo averse husband - on the daily! If you need pics of your family - she's your gal! Shanna and her awesome skills are worth every.single.penny!”
I created Super Simple IPS so you can get testimonials just like these over and over (and over).
SUPER SIMPLE IPS IS A 2 MONTH GROUP COACHING PROGRAM FOR PORTRAIT PHOTOGRAPHERS THAT INCLUDES A COMBO OF RECORDED MODULES AND GROUP COACHING CALLS.
Here’s exactly what we’ll cover:
In this module we deep-dive into all things financial. You’ll learn everything from how to calculate your Cost of Doing Business to tracking your revenue and expenses to my really easy and simple pricing structure that you and your clients will love.
You can't be profitable and sustainable if you don't understand your business finances.
Calculating Cost of Doing Business with my included calculator spreadsheet
Calculating your Cost of Goods Sold
Use those to help determine your number of monthly sessions goal, and the minimum revenue you need from each of those sessions to determine your pricing
My really simple pricing structure that is easy for you and clients love it to get exactly what they want
Determining what products and services you want to provide for your clients
Bookkeeping needs to help make filing taxes easier on your accountant and so you can track your expenses and revenue monthly or even daily to see exactly where your profit stands, including my bookkeeping spreadsheet.
In this module we begin your marketing journey. You’ll learn Business Marketing 101 items to get the marketing ball rolling.
Before you can deep dive into attracting high end clients, you need to really make sure your basic marketing is on point.
Business marketing basics
We will take a look at and tweak:
Your website and email
Your logo and branding theme
Your social media profiles
FB and IG ads with Canva templates
Google business profile
Blogging, use of keywords with examples per niche, SEO
Organization, CRM importance, and ditching the “hot mess”
Attracting High-End Clients Part 1–Marketing
In this module, we will start part 1 of 2 for attracting high-end clients. You’ll learn how to fine tune your marketing to really fill your calendar with clients that won’t bat an eyelash at 4-figure price tags.
Knowing your target market helps you really dig into the psychology of marketing. Marketing to high-end clients is much different compared to the clients you book being an all inclusive photographer. They are looking for something completely different than the old you!
Defining your target market (your dream client)
The importance of paying attention to details
Verbiage that entices high-end clients
In part 2 of attracting high-end clients, I’ll cover Customer Relations in depth. You’ll learn how to better communicate with and serve high-end clients to keep them coming back for more.
How you communicate with and serve your clients is extremely important. If you want high-end paying clients, you need to provide them with a high-end experience from beginning to end.
Attracting High-End Clients Part 2–Customer Relations
Workflow templates to keep you organized so each client gets 100% each session.
Steps to provide a high-end experience before, during, and after your sessions.
Professionalism tips for everything from written to verbal communication to how you dress and your appearance.
In this module, we deep dive into IPS. I’ll go over everything you physically need before, during and after an IPS session, sample scripts, and even recordings of my IPS sessions. This will prove to you how EASY my method is and how much my clients enjoy our time together while I help them with their purchasing decisions.
All things IPS
Your IPS checklist
Example scripts for your IPS sessions
Turnaround time and delivery
Recorded REAL IPS sessions with my clients
Wrapping up–Mindset and how to grow from here
In this module we wrap up the program with mindset exercises to keep you feeling positive about your new changes. We also discuss next steps to continue growing your business and break into the luxury market full time for your future.
Mindset can be a huge obstacle to overcome. It is important to stay positive and determined through this process and in the future. I’ve always said that the moment we start to feel comfortable in our business, is the moment our business begins to fail. You must keep reaching for goals, learning and growing.
We will discuss:
Potential roadblocks and how to handle them
How to continue your growth through more education and reinvesting back into your business once you are profitable.
Group Coaching Calls
• 2x per month group coaching calls
• Submitted questions will be addressed live
Materials and Resources
• Cost of Doing Business (CODB) worksheet
• Cost of Goods Sold and Pricing worksheet
• Bookkeeping spreadsheet
• Contracts, workflows and email templates
• Organized forum for us to chat together
• The ability to ask questions between calls and discuss ideas with your peers
Does this sound amazing or what?
On the other side of Super Simple IPS, you’ll experience results like:
✔️A full understanding of your financials, how to price yourself and your products profitably, and how to put it all together in a simple format you and your clients will love.
✔️How to present and market yourself to attract higher-end clients that won’t bat an eyelash at 4-figure prices.
✔️Everything you need to know to prepare for and run a SUPER simple IPS with your clients, WITHOUT feeling like a sleezy salesman or confusing your clients.
Now you’ve got two choices:
ONE: Close this page and keep on keepin’ on...booking all the sessions you can for little to no profit, not enough time with your family, and clients that don’t respect you, your time, or your art.
TWO: Enroll in Super Simple IPS and take the first step towards operating a more profitable photography business while working less, and help your clients get the experience and help they really want from a photography session.
You know which option I’m voting for.
In 2 weeks, you could have a rock solid pricing structure which means confidence in your pricing and profit to show for it.
In 2 months, you could begin booking clients that won’t bat an eyelash at 4-figure prices and be excited for help with their purchasing decisions at an IPS with you, which means a huge increase in profits while working less.
And in a year, you could be so comfortable with your IPS that it feels like exactly what it is–an opportunity to further provide a wonderful experience for your clients. Your nerves will be gone, your clients will love the help with their purchasing decisions, and your IPS experience will be in autodrive.
But that’s ONLY IF you choose option 2 and get Super Simple IPS–my proven method that will put your in-person sales sessions on autopilot and help your clients get what they want, all while you make 4-figure sales with every session. And all of the tools, strategies, accountability, AND support that you need to make your dreams a reality inside Super Simple IPS.
What if I can’t make the coaching calls?These will be recorded and shared so you always have access to them during your 2 months!
What if I don’t get everything done in 2 months?That’s okay! You can work at it at your own pace. Just know the results will be delayed and support is completed at the 2 month mark. You will always have access to the recordings, materials and resources.
What happens after I sign up?As soon as you enroll in Super Simple IPS, you’ll receive access to our Slack support group, the education site that contains all the modules and resources, and a schedule for our group calls. All this information will be sent to your email provided when signing up.
I’ve taken online courses before and I never finish them. How will this be different?Our Slack community and the group calls help hold you accountable! The program is designed to hold your hand through the process and keep you engaged.
I still have a question! Can I DM you?Yes! Reach out to firstname.lastname@example.org or on IG @shannachessphotography
If you’re all the way at the bottom of this page, it means you’re having a hard time deciding whether or not Super Simple IPS is right for you.
Here’s exactly how to know:
This is perfect for you if:
You are an established photographer with a steady stream of bookings. You have a shoot and burn or all inclusive pricing strategy and it isn’t getting you the profit you want or need and you aren’t sure how to price yourself profitably.
You have been wanting to jump into IPS, but you just don’t have enough information on what you should do to get there.
You aren’t sure how to market yourself to clients that are happy and willing to spend 4-figures on a photography session.
This is not for you if:
You are still portfolio building and just starting out with your photography business
You aren’t quite ready to make photography more of a career and still see it as more of a hobby.
You don’t have ~2 hours per week to devote to following the program in the next couple of months (though taking it at a slower pace is fine, just know results will take longer.)
If you read through that list and you’re STILL unsure, remember…
“The stars will never align, and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against you, but it doesn’t go out of its way to line up the pins either. Conditions are never perfect. ‘Someday’ is a disease that will take your dreams to the grave with you. Pro and con lists are just as bad. If it’s important to you and you want to do it ‘eventually,’ just do it and correct course along the way.”
—Tim Ferriss, author of The 4-Hour Work Week
So… what do you say?
Are you ready to begin your Super Simple IPS journey?